What You Will Learn

Deliver the best of yourself to the people most receptive: These lessons will build and develop your personal strengths as your authentic professional brand, and provide you with the tools to grow, evolve, and continually adapt your clinical practice as a business.  Topics including branding, marketing, business agility, logistics and contract negotiations will be discussed.  This course is designed to make you not only the best doctor you can be, but the best professional possible.  Because you can’t be a great doctor without great (and lots of) patients.

Elevator Pitch

In this webinar, Dr.Marr positions Elevator Pitching as an agile tool for establishing reputation, and turning walking talking people into your personal billboards and megaphones to build your practice through authentic conversation, and with an adaptable framework for Pitching.

Art of the Meet and Greet

In this presentation, Dr.Marr defines basic sales and marketing metrics essential for evaluating our practices from a business standpoint.  Then, he presents a framework for the Meet & Greet session that maximizes conversion rates, while leveraging it to increase retention and compliance and to create a tribe of clients that love working with you.  By the end of the session you’ll realize that Meet & Greet sessions aren’t just about getting new patients, they’re about creating awesome patients and a fantastic patient base that gives back to you - And you’ll never want to stop them.

Networking

In this webinar Dr.Marr sheds light on the irony behind our increasing dependence to online business models, social media and high volume (low quality) reach marketing activities and learn to leverage networking as an essential component to our marketing and advertising methods.  When, why, how often, where and how to make the most of our networking efforts will be addressed.  Further, a Communications Matrix, for facilitating quality conversation and communication is presented, as is an ice-breaker framework, to get conversation going.  

Dispensary Thinking

It’s our hope that this webinar will spark more specific questions about how to vet products and suppliers, as well as discussion about particular forms of products, standardization of herbs and bioavailability, but this webinar begins the discussion with and understanding of:

  • How to walk the line with conflict of interest;
  • How to vet products for quality with objective data;
  • How to match your dispensary choices with your patients’ values;
  • How to choose which suppliers you’ll work with;
  • The clinically relevant formulation and encapsulation issues;
  • How to decide on your markup rates;
  • The pros, cons, costs, sacrifices and benefits of using online distributors;
  • Tips, Tricks & Advice to get the most out of your relationship with your suppliers and dispensary.


Interview: Rebecca Murray ARNP

Rebecca Murray ARNP (Becky as she prefers to be called) is a Board Certified Nurse Practitioner who left a private practice in Functional Medicine in Connecticut to join Dr. Lee at The Institute for Hormonal Balance in 2016. In Connecticut, she specialized in Metabolic Syndrome, diabetes prevention and management, weight loss, hypothyroidism, and hormonal evaluation and balancing.

Interview sponsored by: Designs For Health


Making Ideas Happen

Frameworks that Dr.Marr discusses and reviews in this webinar:

Resilience Review Model: A tool to evaluate an experience, project or period of time.

SMART Goals: Are you doing it (setting goals) right? 

Project Management: What are the essential components to making an idea happen?

Opportunities as Viral: Finding synergy and respecting expansion and contraction cycles

Overcoming Resistance: How do we break through and keep the ball moving?

Task Prioritization: What matters most, first?


Coaching in Medicine

  • Why most of us are slinging bullshit when we say we "empower people" 
  • Why doesn't my patient do what I tell them to do?
  • How much of my patient's compliance is my problem
  • Coaching questions and a framework to get you started on using coaching questions and behaviour
  • Taking a process-focused, not an outcomes-focused approach to practice 
  • How to level with your patient to understand where they're at, in the first 60 seconds of your appointment
  • Why celebrating wins is important, and how to do it without sounding cheesy
  • Assessing challenges and opportunities without judgement before analyzing them. 
  • How to avoid your patient being pissed about what you did or didn't give them in a session. 
  • Crosstraining in medicine
  • Building self-efficacy as a new way of looking at your job


Coaching in Medicine (Part 2)

  • Take your listening game to the next level with the Communications Matrix and really hear and understand your patient
  • Don't tell patients what to do; enable them to make the commitment to themselves.
  • Pragmatism - Meeting your patients part-way
  • Futurecasting - Envisioning the end goal
  • SMARTI Goals - Yes, there's an "I" at the end - Why your goal-setting skills suck, and how to do it right
  • Why your treatment recommendations suck, and how to make them truly empowering
  • How to maximize compliance through proper delivery of treatment recommendations 
  • How to make follow-up visits pertinent - What 80% of integrative doctors don't do that kills their practice


Wisdom Platforms

A "signature talk" is not enough.  You need an entire soapbox platform to represent your brand values as a health & wellness expert!  How do you define what you stand for, and how will you stand out as unique?  Creating a wisdom platform is an essential part of your brand and marketing strategy because it represents your core values, your authentic personality as a business, and the culture you represent and are creating.  Join Dr.Marr around the CAMPFIRE to talk about how creating a Wisdom Platform document might be the easiest actionable opportunity to help you carve out your niche in the marketplace.


The Perfect Presentation

Creating the perfect presentation is about being mindful of how you are presenting information, and how you're engaging with your audience's struggles.  In this webinar, Dr.Marr takes the focus and pressure off of education as the primary goal for presentations, and delivers to you an actionable and pragmatic framework that will have you thinking entirely differently about how you're preparing for public talks.


Signature Programs

Program design in medicine is about rethinking how we frame, market and deliver our services in a way that is more accessible and easier to commit to for our prospective patients.

  • Why programs will explode your practice
  • Why products are easier to sell than services
  • How to create a program from services
  • How to get around regulatory red tape to deliver programs
  • How to maintain an individualized approach to treatment while standardizing your program
  • How to be maximally efficient with time and effort in your practice
  • How to position yourself as indispensable to your client
  • A framework for creating your own signature program
  • Resources for marketing your signature program


In Part 2 of the Signature Programs series, Dr.Marr will dive deeper into how we can deliver individualized patient care in a standardized way. Building your practice with a signature program, or a set of programs makes your practice more efficient, and focused on the things that you do best.

  • How to deliver individualized patient care in a standardized way to maximize your efficiency and help the most people.
  • How do tailor your practice to provide personalized solutions to specific problems.
  • Why over-education on social media is killing your sales.
  • You're Yoda, not Luke.
  • How to create programs when you can't take pre-payments or package services or advertise discounts
  • Defining your Brand Edge and why you can't have a crazy successful practice without figure it out.
  • A framework for designing signature programs


In Part 3 we can expand your practice, improve your efficiency and maximize your revenues, it's time to start thinking about how we talk about our programs, brands, and businesses in general. Establishing a plan for your messaging - how you express your brand values, brand character and brand promise, is essential not just for selling your programs, but for maximizing your ability to market and network your practice in general.

  • Why creating a story around your brand is the most important thing you can for your business.
  • How do develop a story around your brand.
  • How to communicate with patients at the emotional level.
  • Why saturation is bullshit
  • Why failing to define deliverables is the #1 reason you aren't getting patients
  • What is a sales funnel
  • Why sales funnels are important online and in real life
  • A framework for branding your signature program, and your practice


Navigating Disability Management

As primary care physicians, Naturopathic Doctors are commonly called upon to advocate for, or support their patients in the process of applying for disability claims and programs. And while we are in an ideal position to do so, advocating for our patients can sometimes become a conflict of interest, or, at worst, can further worsen the relationship with the employee's employer, or case manager. Understanding how disability claims are adjudicated can provide opportunity to best support our patients in a safe, efficient, and appropriate return to work.

In this webinar:
How disability is defined in the workplace
How to best support your patient through a disability claim
What are absence management services?
What to expect as an attending physician
How disability claims are adjudicated
How to work with employers to accommodate an employee's disability
How to work with employers to create a safe and efficient return to work strategy.


Write Awesome Scripts for Video & Social Media

Engaging potential clients through video and social media can seem daunting! But even if you've worked up the courage to take the leap into putting yourself out there through video on YouTube, Facebook and Instagram advertisements or podcasts, you'll quickly realize that hearing your voice or seeing yourself on screen is only part of the problem - What the hell do you say?


In this webinar, Dr. Marr will walk you through a framework for developing scripts that can be used to develop any length of public presentation, but that really shines for short-form video (less than 2 minutes).

In this webinar:
The biggest mistake NDs make on social media
How to get people to "stop their scroll"
The top three resources for developing kick-ass presentations and scripts
What is "Talking Head Syndrome"?


Peer Coaching Groups - Why Mentorship is Overrated

Doctors and clinicians of all types suck at asking for help. We're programmed to think we're supposed to be the experts, and when we do happen to ask for help, we often just want the answer - tell me what to do and I'll do it. But this creates a vicious cycle of the blind leading the blind, with little adaptation, creativity or authenticity to our practices and careers. It's one reason, I believe, that Naturopathic Doctors are so bad at business. In this webinar, I'm going to share with you a framework for peer coaching groups, which, I believe, can be 100x more valuable than a mentorship opportunity, and I'll explore:
  • The difference between mentorship and coaching
  • Why mentorship is overrated
  • One reason why you should NEVER sign a contract to work with your mentor
  • How you can get mentorship without working with a mentor
  • Why you should never meet your heroes
  • How to start a peer coaching triangle
  • A framework for peer coaching triangle meetings
  • Idea Sex

Course Description

  • 1
  • 2
  • 3

    Board of Directors Framework

    • Board of Directors Framework

    • Board Of Directors Framework

    • Board of Directors Worksheet

  • 4

    Interview with Glenn Cassie - Executive Director of the BCNA

    • Interview Questions and Topics

    • Interview with Glenn Cassie - Executive Director of the BCNA

  • 5

    State of the Profession

    • State of the Profession

    • State of the Profession

  • 6

    Elevator Pitching as an Agile Tool

    • Elevator Pitch

    • Elevator Pitching as an Agile Tool

  • 7

    Art of the Meet & Greet

    • Art of the Meet & Greet

    • Art of the Meet & Greet

  • 8

    Interview: Rebecca Murray ARNP

    • Rebecca Murray ARNP

    • Interview: Rebecca Murray ARNP

  • 9

    Culture Before Contracts

    • Culture Before Contracts

    • Culture before Contacts

  • 10

    Location Analysis

    • Location Analysis

    • Location Analysis

  • 11

    Networking 101

    • Networking 101

    • Networking 101

    • The Lost Art of Networking

    • The Lost Art of Networking

  • 12

    Dispensary Thinking

    • Dispensary Thinking

    • Dispensary Thinking

  • 13

    Making Ideas Happen

    • Making Ideas Happen

    • Making Ideas Happen

  • 14

    Coaching in Medicine

    • Coaching in Medicine 1

    • Coaching in Medicine 1

    • Coaching in Medicine 2

    • Coaching in Medicine 2

  • 15

    Wisdom Platforms

    • Wisdom Platforms

    • Wisdom Platforms

  • 16

    The Perfect Presentation

    • The Perfect Presentation

    • The Perfect Presentation

  • 17

    Signature Programs

    • Signature Programs: Course Overview

    • Part 1: Rethinking the Delivery Model

    • Part 2: Program Design

    • Program Design

    • Part 3: Building a Storybrand

    • Building a Storybrand

  • 18

    Navigating Disability Management

    • Navigating Disability Management

    • Navigating Disability Management

  • 19

    Write Awesome Scripts for Video & Social Media

    • Write Awesome Scripts for Video & Social Media: Course Overview

    • Write Awesome Scripts for Video & Social Media

  • 20

    Peer Coaching Groups - Why Mentorship is Overrated

    • Peer Coaching Groups - Why Mentorship is Overrated: Course Overview

    • Peer Coaching Groups - Why Mentorship is Overrated

  • 21

    Next steps

    • You're almost done!

    • Before you go...

Instructor

Dr. Jason Marr

Dr. Jason Marr is a Naturopathic Doctor, an Expert Health & Wellness Speaker, and Director of Evoke Integrative Medicine Ltd. in downtown Vancouver, BC.  He arms urban professionals with the pragmatic tools to maximize performance, productivity and resilience. Using an evidence-informed, holistic and integrative approach, Dr.Marr is a productivity and performance coach for anyone who is striving to be awesome.

evokemedicine.com

Dr. Jason Marr ND arms urban professionals and students of professional studies with the pragmatic tools to maximize performance, productivity and resilience.  Using an evidence-informed, holistic and integrative approach, Dr.Marr is a productivity and performance coach for anyone who is striving to be awesome.  

We transform the human race and change the world by taking our unique and individual strengths and giving them space to flourish.

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